Medicover Poland awarded with the title of High Reputation Brand – Premium Brand

The Premium Brand, a High Reputation brand, is the only project on the Polish market that explores the reputation of brands as an element of competitive advantage. This award is the confirmation of a strong position in the sector and on the market as well as the recognition of one of the most important values of the brand – its reputation.

The award is granted on the basis of a nationwide survey of opinions from a sample of almost 10,000 consumers. The methodology of the study was developed by Professor Dominika Maison of the Warsaw University. The survey covers nearly 200 brands and companies in 20 categories of products and services. Moreover, the reputation of public figures and universities is being examined.

Apart from Medicover Poland, the awards of the High Reputation Brand – Premium Brand went to Santander Consumer Bank, Cisowianka, and Europejski Fundusz Leasingowy SA. Ewa Błaszczyk, an actress and the founder of the Akogo Foundation and the Budzik Clinic (Alarm Clock Clinic) specialising in the treatment of children with severe brain injuries, became the Person of High Reputation of Premium Brand 2018.